DHS Announces Ad Campaign Encouraging Self-Deportation and Discouraging Undocumented Migration

DHS Secretary Kristi Noem announced a domestic and international multimillion-dollar advertising campaign encouraging self-deportation and discouraging potential undocumented immigrants from coming to the United States. The ads will run on radio, broadcast, and digital platforms in multiple countries and regions and in various dialects. The ads will be hyper-targeted, including through social media, text messages, and digital platforms.

The ads can be viewed on DHS’s website.