DHS Launches International Ad Campaign on Self-Deportation and Undocumented Migration

DHS announced that, on 3/15/25, it launched its international, multimillion-dollar ad campaign warning undocumented individuals not to come to the United States. The ads will run on radio, broadcast, and digital platforms in multiple countries and regions and in various dialects. DHS states that the ads will be hyper-targeted, including through social media, text messaging, and digital platforms, to reach international audiences.

An international ad can be viewed on DHS’s YouTube channel.