Join us for an insightful roundtable discussion on leveraging AI to transform your law firm's marketing strategies. We’ll explore how AI can automate and personalize client communications, making your outreach more relevant and impactful through data-driven insights; discover how AI tools can streamline content creation and optimization, boosting your website’s visibility and engagement; and learn about lead scoring and automated client intake processes that help you prioritize high-potential cases efficiently. We’ll also discuss the benefits of AI-powered chatbots for providing instant client interaction and support, as well as using predictive analytics to refine your marketing strategy and maximize results. Now more than ever, it is important to take your communication and marketing game up a notch.

This roundtable is presented by AILA's Innovation and Technology Committee.

AILA Video Roundtables are free interactive learning opportunities hosted by faculty selected for their expertise, with an emphasis on discussion and Q&A. This roundtable is available only to AILA members and is not CLE eligible.