AILA conducts a triannual survey of the economics of immigration law practice, and then publishes the findings in a study. The AILA 2022 Marketplace Study is the fourth such study, providing unique insights into the current practice of immigration law not available anywhere else. 

This online course is your key to unlocking the potential in your practice and career.  Join us as we dig deep into the data of this year’s study. Together we highlight and discuss invaluable insights and context, compare the findings of the AILA Marketplace study with other documented legal trends, and synthesize the data into practical application tools for your firm.

During the course's three one-hour sessions, followed by 30 minutes of Q&A, we cover the following law practice management issues: finance, marketing, and management. The course leaders help participants work through ideas such as: 

• Cross-referencing additional local and legal financial data to determine competitive salaries for your staff, associates, and self 
• Understanding financial trends in setting fees, overhead, and income to help you defy gender and bias gaps and protect your firm 
• Making data-driven decisions about work environment, technology, and law firm culture that will bring dividends and better client service 
• Making better strategic decisions on market placement, career growth, and overall satisfaction in the legal profession

Course Includes:

• Three one-hour webinars, followed by 30 minutes of Q&A (recordings)
• AILA University Course Discussion Board — An active forum for discussion with course participants. Course instructors will post daily reflections, answering your questions and weaving together research gleaned from the AILA
• Marketplace Study with practical applications
• Read full course outline here

Course Sessions:

Finance: Setting Benchmarks and Improving Performance

• Key Performance Indicators (KPI) to Supercharge Your Firm
• The KPIs every law firm needs to review and when to review them
• Common KPIs
• Less Common KPIs
• How to use the study to set benchmarks and measure performance in your firm

Marketing: Investing Time and Money in the Best Places

• The marketing impact of social media
• Components of your marketing plan — it’s based on your demographic, practice area, market, passions, clients, etc.
• The things you can’t forget in marketing plans
• Making marketing improvements
• Homework: Do a marketing plan exercise

Management: Creating Your Best Team

• Competitive compensation and benefits to hire and retain the best staff
• Finding joy and satisfaction in your work
• Creating the best office environment—hiring the right person for the right position
• Writing attractive, accurate job descriptions
• Technology choices that relate to management

Registration Disclaimer:

Participation in this AILA online course is solely restricted to AILA members, government, and nonmember attorneys. Non-attorney attendance is limited to employees of AILA members in good standing, HR professionals who have an AILA member reference, employees of accredited educational institutions providing support to international student and scholar services at their employing institutions, and accredited representatives under 8 CFR §292.2. AILA does not permit course participation by persons who provide representation without authorization in violation of 8 CFR §292.1, such as for-profit "immigration consultants" and "notarios."

This product contains online content available through our online learning platform, elearning.aila.org, for one year from the date of purchase. Refund Policy: All online content purchases are final. They are not eligible for return/refund.